Raise Native App Redesign
Role • Lead Mobile Designer
Working alongside a talented team of mobile and backend engineers, a content strategist, product manager and the Head of Product & Design
Product • iOS and Android native apps
The Raise app was carrying heavy, unused functionality, poor brand representation that had members questioning card authenticity, and a problematic checkout that allowed users to add the same item to their cart.
Explore – Discover savings and buy gift cards
Cards – Find, sort and spend your gift cards
Notifications – Receive location aware reminders to use cards and receive promotions
Me – Access total savings, seller payouts and account information
To prompt timely recommendations for using and buying cards, we designed an onboarding flow to prompt location and notification permissions.
We hypothesized better brand representation would boost discovery, and strengthen trust with our members and brands. By introducing a Twitter bot to pull assets for each brand, we created dynamic brand pages that represented each brand accurately and uniquely.
Within a year, the number of brand partners went from from 2 to 200. Our brand pages also saw many more iterations and enhancements.
We experimented with different modules, grouped content and layouts to increase engagement on the Explore tab.
The beauty of working at a start-up is having an eye on every detail from start to finish.
All Rights Reserved, 2019